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i see music. it's more than justâ€¦what i hear. when i'm connected to something, i immediately see a visual or a series of images that are tied to a feeling or emotion. a memory from my childhood, thoughts about life, my dreams or my fantasies and they're all connected to the music. and i think that's one of the reasons why i wanted to do a visual album; i wanted people to hear the songs with the story that's in my head, cause it's what makes it mine. that vision in my brain is what i want people to experience the first time
i feel like, right now, people experience music differently. i remember seeing thriller on tv with my family. it was an event; we all sat around the tv and now, looking back, i'm so lucky i was born around that time. i miss thatâ€¦immersive experience. now, people only listen to a few seconds of a song on their ipods â€“ they don't really invest in a full album. it's all about the single and the hype, there's so much that gets between the music and the artist and the fans. i felt like â€˜i don't want anybody to give the message when my record is comnig out. i just want this to come out when it's ready and from me to my fans'. i told my team â€˜i wanna shoot a video for every song and put them all out at the same time', everyone thought i was crazy but we're actually doing it. it's happening
i wanted to make this body of work and, i feel like it's something that's lost in pop music. i wanted people to hear things differently and have a different first impression. not just listen to a ten second clip but see the whole vision of the album. it was important that we made this a movie, we made this an experience. i wanted everyone to see the whole picture and to see how personal everything is to me. i would make my best art and just put it out and that's-that's why it's out today